When talking about increasing sales and revenue, formulate good strategies in customer journey is crucial. Let’s see how SEO and social media marketing have influence in the customer journey, including building brand awareness, increasing consideration and finally purchase. Social media marketing is effective in building brand awareness. With the massive amount of active users in social media, such as Facebook and Instagram, you can deliver your brand messages, new products and promotion to a broad audience very quickly. The large impression can help you bring the interest audience into the next stage, consideration. After adopting social media marketing, it is time to use SEO. People in the consideration stage has known your brand and will find out more in search engines if they need products related to your business. SEO can help as it increases the website ranking in search engines, increase your brand visibility over your competitors which take people into the final stage of the customer journey, purchase. Thus, you now know social media marketing and SEO both impact customers’ decisions.
The next question is when to start with in order to taking their advantages. If you are new to digital solutions, for SEO, use a SEO agency while trying yourself in social media. You may wounder why you need a SEO agency. Take into account that SEO needs a lot of optimization work, expertise and is time-consuming, a SEO agency can handle all of the issues above which you only need to state clearly your requirements and keep track your SEO performance regularly.
